Branding and identity work for Open Doors Academy. Open Doors Academy is based in Cleveland, Ohio and provides out-of-school enrichment programs for middle and high school students. The ODA brand is centered around one core idea — the kids.
Work done for Little Jacket.
Creative/Art Direction:
Ken Hejduk, Roger Frank
Copywriting:
Roger Frank, Anna Woodward
Open Doors Academy
Client
Open Doors Academy
Year
2012–2015
Roles
Designer
Art Director
We are 100% kids
Brand Book
Knowing ODA employees make up the majority of the readers of this brand book, we wanted to create a tool that would familiarize them with the brand and the kids with whom they would soon be working. By the time you have read all 42 pages, you know our kids as well as we do.
Eliminating Obstacles
2012–2013 Annual Report
Every year, a small group of Open Doors Academy students are asked to participate in a one-week summer camp and help create a theme for the annual report. We asked what their short and long term and goals were, and any obstacles that could get in the way of them achieving their goals. Open Doors Academy helps eliminate these obstacles and create opportunities for their students to succeed.
Print ads
How to survive high school
Guidebook
Middle school is hard, high school is harder. This high school survival guidebook was created for the students of Open Doors Academy in order to provide helpful information and advice to make sure they succeed. A game board was included in the package to help motivate and offer words of advice along their journey of high school.
Middle School Recruitment, fold out brochure